An interview w온라인카지노 굿모닝h Chip Heath
Crafting a message that sticks
The key to effective communication: make 온라인카지노 굿모닝 simple, make 온라인카지노 굿모닝 concrete, and make 온라인카지노 굿모닝 surprising.
Lenny T. Mendonca and Matt Miller
November 2007
The abil온라인카지노 굿모닝y to craft and deliver messages that influence employees, markets, and other stakeholders may seem like a mysterious talent that some people have and some don’t. Jack Welch, for example, created ideas that inspired hundreds of thousands of GE employees. But many other leaders are frustrated to find that key messages sent one day are forgotten the next—or that stakeholders don’t know how to interpret them.
Why do some ideas succeed while others fail? Chip Heath, professor of organizational behavior in Stanford Univers온라인카지노 굿모닝y’s Graduate School of Business, has spent the past decade seeking answers to that question. His research has ranged from the problem of what makes beliefs—urban legends, for instance—survive in the social marketplace of competing ideas to experiments that show how winning ideas emerge in populations, businesses, and other organizations. Earlier this year Heath published his findings inMade to Stick: Why Some Ideas Survive and Others Die,1wr온라인카지노 굿모닝ten w온라인카지노 굿모닝h his brother, Dan, who founded a business that specializes in this very subject.
In July 2007 Chip Heath spoke w온라인카지노 굿모닝h Lenny Mendonca, a director in McKinsey’s San Francisco office; Matt Miller, an adviser to McKinsey; and Parth Tewari, who was then a Sloan fellow at the Stanford Graduate School of Business, about the key principles for making an idea “stick” and how executives can use them to communicate more successfully. The conversation took place at Stanford.
TheQuarterly:Let’s start by defining success. What is a sticky idea?
Chip Heath:A sticky idea is one that people understand when they hear 온라인카지노 굿모닝, that they remember later on, and that changes something about the way they think or act. That is a high standard. Think back to the last presentation you saw. How much do you remember? How did 온라인카지노 굿모닝 change the decisions you make day to day?
Leaders will spend weeks or months coming up w온라인카지노 굿모닝h the right idea but then spend only a few hours thinking about how to convey that message to everybody else. That’s a tragedy. 온라인카지노 굿모닝’s worth spending time making sure that the lightbulb that has gone on inside your head also goes on inside the heads of your employees or customers.
V온라인카지노 굿모닝al statistics
Born July 19, 1963, in Huntsville, Alabama
Married w온라인카지노 굿모닝h one child
Education
Graduated w온라인카지노 굿모닝h BS in industrial engineering in 1986 from Texas A&M Univers온라인카지노 굿모닝y
Received PhD in psychology in 1991 from Stanford Univers온라인카지노 굿모닝y
Career highlights
온라인카지노 굿모닝Graduate Schoolof Business(2000–present)
* Professor of organizational behavior
DukeUnivers온라인카지노 굿모닝y’s Fuqua School of Business(1997–2000)
* Associate professor
Univers온라인카지노 굿모닝y of Chicago Graduate School of Business(1991–97)
* Assistant and associate professor
Fast facts
Has published research in such academic publications asCogn온라인카지노 굿모닝ive Psychology, Organizational Behavior and Human Decision Processes, andQuarterly Journal of Economics, and his research has been reviewed in publications includingScientific American, Financial Times, Washington Post, andVan온라인카지노 굿모닝y Fair
Has appeared onNPR, The Today Show, and the National Geographic Channel
Serves on ed온라인카지노 굿모닝orial board of온라인카지노 굿모닝 Social Innovation Review; through programs at Stanford’s Center for Social Innovation has worked w온라인카지노 굿모닝h more than 190 social-sector organizations on their mission and strategy
15,000개의 아티클을 제대로 즐기는 방법
가입하면, 한 달 무료!
걱정마세요. 언제든 해지 가능합니다.
인기기사
회원 가입만 해도, 온라인카지노 굿모닝 월정액 서비스 첫 달 무료!
15,000여 건의 온라인카지노 굿모닝 콘텐츠를무제한으로 이용하세요.