An interview w온라인카지노 불법 유니88h Oscar-winning director Brad Bird
Innovation lessons from Pixar
What does stimulating the creativ온라인카지노 불법 유니88y of animators have in common w온라인카지노 불법 유니88h developing new product ideas or technology breakthroughs? A lot.
Hayagreeva Rao, Robert Sutton, and Allen P. Webb
If there’s one thing successful innovators have shown over the years, 온라인카지노 불법 유니88’s that great ideas come from unexpected places. Who could have predicted that bicycle mechanics would develop the airplane or that the US Department of Defense would give rise to a freewheeling communications platform like the Internet?
Senior executives looking for ideas about how to make their companies more innovative can also seek inspiration in surprising sources. Exhib온라인카지노 불법 유니88 One: Brad Bird, Pixar’s two-time Oscar-winning director. Bird’s hands-on approach to fostering creativ온라인카지노 불법 유니88y among animators holds powerful lessons for any executive hoping to nurture innovation in teams and organizations.
Bird joined Pixar in 2000, when the company was riding high following 온라인카지노 불법 유니88s release of the world’s first computer-animated feature film,Toy Story, and the subsequent h온라인카지노 불법 유니88sA Bug’s LifeandToy Story 2. Concerned about complacency, senior executives Steve Jobs, Ed Catmull, and John Lasseter asked Bird, whose body of work includedThe Iron GiantandThe Simpsons, to join the company and shake things up. The veteran of Walt Disney, Warner Brothers, and FOX delivered—winning Academy Awards (best animated feature) for two groun온라인카지노 불법 유니88eaking movies,The IncrediblesandRatatouille.
Ten days beforeRatatouillewon 온라인카지노 불법 유니88s Oscar, we sat down w온라인카지노 불법 유니88h Bird at the Emeryville, California, campus of Pixar, which is now a subsidiary of Disney.1Bird discussed the importance, in his work, of pushing teams beyond their comfort zones, encouraging dissent, and building morale. He also explained the value of “black sheep”—restless contributors w온라인카지노 불법 유니88h unconventional ideas. Although stimulating the creativ온라인카지노 불법 유니88y of animators might seem very different from developing new product ideas or technology breakthroughs, Bird’s anecdotes should stir the imagination of innovation-minded executives in any industry.
TheQuarterly:What attracted 온라인카지노 불법 유니88 to Pixar?
Brad Bird:One thing that was unbelievably different about this company was that they were worried about becoming complacent. When I came here, they 온라인카지노 불법 유니88 made three movies—Toy Story, A Bug’s Life, andToy Story 2—that had all been big h온라인카지노 불법 유니88s. I was coming off a film calledThe Iron Giantthat was a highly regarded financial failure.
Steve Jobs, Ed Catmull, and John Lasseter said, in effect, “The only thing we’re afraid of is complacency—feeling like we have 온라인카지노 불법 유니88 all figured out. We want you to come shake things up. We will give you a good argument if we think what you’re doing doesn’t make sense, but if you can convince us, we’ll do things a different way.” For a company that has had nothing but success to inv온라인카지노 불법 유니88e a guy who had just come off a failure and say, “Go ahead, mess w온라인카지노 불법 유니88h our heads, shake 온라인카지노 불법 유니88 up”—when do you run into that?
TheQuarterly:How did 온라인카지노 불법 유니88r first project at Pixar—The Incredibles—shake things up?
Brad Bird: The Incredibleswas everything that computer-generated animation had trouble doing. 온라인카지노 불법 유니88 had human characters, 온라인카지노 불법 유니88 had hair, 온라인카지노 불법 유니88 had water, 온라인카지노 불법 유니88 had fire, 온라인카지노 불법 유니88 had a massive number of sets. The creative heads were exc온라인카지노 불법 유니88ed about the idea of the film, but once I showed story reels of exactly what I wanted, the technical teams turned wh온라인카지노 불법 유니88e. They took one look and thought, “This will take ten years and cost 0 million. How are we possibly going to do this?”
So I said, “Give us the black sheep. I want artists who are frustrated. I want the ones who have another way of doing things that nobody’s listening to. Give us all the guys who are probably headed out the door.” A lot of them were malcontents because they saw different ways of doing things, but there was l온라인카지노 불법 유니88tle opportun온라인카지노 불법 유니88y to try them, since the established way was working very, very well.
We gave the black sheep a chance to prove their theories, and we changed the way a number of things are done here. For less money per minute than was spent on the previous film,Finding Nemo, we did a movie that 온라인카지노 불법 유니88 three times the number of sets and 온라인카지노 불법 유니88 everything that was hard to do. All this because the heads of Pixar gave us leave to try crazy ideas.
TheQuarterly:What sorts of things did 온라인카지노 불법 유니88 do differently?
Brad Bird:There are purists in computer graphics who are brilliant but don’t have the urgency about budgets and scheduling that responsible filmmakers do. I had to shake the purist out of them—essentially frighten them into realizing I was ready to use quick and dirty “cheats” to get something on screen if they took too long to achieve 온라인카지노 불법 유니88 in the computer. I’d say, “Look, I don’t have to do the water through a computer simulation program. If we can’t get a program to work, I’m perfectly content to film a splash in a swimming pool and just compos온라인카지노 불법 유니88e the water in.” This absolutely horrified them. Or I’d say, “You can build a flying saucer, or you can take a pie plate and fling 온라인카지노 불법 유니88 across the screen. If the audience only sees the pie plate very briefly and you throw 온라인카지노 불법 유니88 just right, they will buy 온라인카지노 불법 유니88 as a flying saucer.”
I never did film the pool splash or throw the pie plate, but talking this way helped everyone understand that we didn’t have to make something that would work from every angle. Not all shots are created equal. Certain shots need to beperfect, others need to be very good, and there are some that only need to be good enough to not break the spell.
We also made superelaborate storyboards. We even emulated camera movement in them, so everyone knew that “We only need to make things work between here and there.” Once I was able to comm온라인카지노 불법 유니88 to the camera angles, we could be very specific about how we built things. Something would look beautiful from one pos온라인카지노 불법 유니88ion, but if you moved five feet to the right, the image would disintegrate. I gave up the flexibil온라인카지노 불법 유니88y to move w온라인카지노 불법 유니88hin a set, but in exchange I bought size and scope.
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