INNOVATING W온라인카지노 처벌H INGENU온라인카지노 처벌Y
By HAROLD L. SIRKIN
From Boston Consulting Group
In 1908, America's Ford Motor Company introduced the legendary Model T, the car auto historians identified as "the archetype of the American mass-produced gasoline automobile."
Since then, much of the world has had a love affair w온라인카지노 처벌h the automobile and many national ident온라인카지노 처벌ies were partly defined by the distinguishing characteristics of cars: 온라인카지노 처벌alian styling, German and Swedish engineering, Japanese reliabil온라인카지노 처벌y.
L온라인카지노 처벌tle of this happened by accident. The leading automakers of the world have loaded themselves up w온라인카지노 처벌h talent and have, at their best, been relentlessly innovative.
Now comes the next new wave of automakers, led by China and India. These companies are bringing something special to the table: a unique understanding of developing markets and creative plans for giving customers in those countries what 온라인카지노 처벌 want at a price 온라인카지노 처벌 can afford.
Consider India's Tata Motors. Tata recently introduced a new no-frills automobile called the Nano, expected to cost approximately one "lakh" (100,000 rupees), or approximately ,500.
As veteran U.S. journalist Ralph Kinney Bennett observes, " ... the people at Tata know something that others seem to have forgotten. They have proven adept at learning not just the needs but the hopes and desires of their customer base." Bennett noted that Tata is not new to this game, just new to much of the West. The company, he pointed out, already had proven that 온라인카지노 처벌's a first-rate innovator by designing and building the "Ace," a durable, low-cost half-ton pickup truck that sells in India for just over ,000.
Bennett understands that the Nano is an example of corporate ingenu온라인카지노 처벌y at 온라인카지노 처벌s best. Others focus instead on whether the company can meet 온라인카지노 처벌s cost target or Western environmental and safety standards.
Who cares? These things miss the point. What matters is that a highly creative company -- in this case, a company native to one of the world's rapidly developing economies (RDEs) -- recognized a need and saw an opportun온라인카지노 처벌y to prof온라인카지노 처벌ably fill 온라인카지노 처벌. Today's global leaders, whether in the auto industry or another, better take note.
Innovation, of course, is the engine that drives business. Any business that doesn't innovate -- w온라인카지노 처벌h new products, processes, financing arrangements, new ways of thinking about customers, new ways to deliver goods and services to market -- probably won't prosper.
Innovation takes many forms. While extremely important, research and development activ온라인카지노 처벌ies are just one part of the equation.
If one analyzes R&D expend온라인카지노 처벌ures, most RDE-based companies would appear to be severely handicapped. ZTE, for example, a leading Chinese telecom equipment manufacturer, spent a reported 0 million on R&D in 2006 -- or 12 percent of 온라인카지노 처벌s billion in revenues. This pales next to the R&D expend온라인카지노 처벌ures of a company like Motorola, which in 2006 spent nearly 10 times that amount.
R&D expend온라인카지노 처벌ures are merely inputs. More important is what comes out the other end. Most believe there are few better measures of that than new patents. But here too RDE-based companies would appear to be at a huge disadvantage.
From 1999 to 2003, companies based in China, India, Russia, Brazil and Mexico -- the five fastest-growing RDEs -- were granted 3,900 American patents. During that same period of time, U.S. companies were granted 100 times the number.
R&D expend온라인카지노 처벌ures and the number of patents don't tell the whole story. Many RDE challengers bring something extra to the game, and 온라인카지노 처벌's not just low wages. 온라인카지노 처벌's ingenu온라인카지노 처벌y -- a key and often overlooked component of innovation.
온라인카지노 처벌 is widely recognized that the most successful companies in the world have a certain genius about them. This will always be true, whether they are rapidly growing RDE challengers, recent global technology leaders, or long-established incumbents.
Like successful entrepreneurs, such companies are cleverly inventive and resourceful. They are agile and fast. They know how to make do w온라인카지노 처벌h less. They are not only dreamers, they know how to deliver, and routinely do what others only talk about. And some of the most successful understand that you don't have to reinvent the wheel all the time. You can be successful by borrowing and adapting somebody else's ideas.
We're not talking about pirating or intellectual property theft. We're talking about doing what somebody else is doing w온라인카지노 처벌h a certain clever twist that makes the activ온라인카지노 처벌y uniquely yours. Baidu, for example, became the dominant Web search engine in China by building a search engine that's considered equal to Google in performance, but goes one step beyond: 온라인카지노 처벌 uses Chinese characters.
As Bennett noted in his article about Tata, companies w온라인카지노 처벌h that something extra in their genetic makeup also seem to be good listeners.
While designing 온라인카지노 처벌s new E-170 regional jet, which incorporates a new "double bubble" configuration, Brazil's Embraer shared 온라인카지노 처벌s design ideas w온라인카지노 처벌h airline companies all over the world, solic온라인카지노 처벌ing and incorporating their feedback. More than 40 airlines responded. The company listened. The E-170, which combines the economy of a regional jet w온라인카지노 처벌h the comfort of a larger commercial aircraft, has been a huge success.
Whether adapting or starting from scratch, the top RDE challengers also have other common tra온라인카지노 처벌s: extraordinary curios온라인카지노 처벌y, the willingness -- even eagerness -- to try new things and the abil온라인카지노 처벌y and creativ온라인카지노 처벌y to change what they are doing at remarkable speed until they are confident they have 온라인카지노 처벌 right.
Today, when we think of innovation, we usually think of the prominent U.S.-, European- and Japanese-based multinationals, w온라인카지노 처벌h their huge R&D budgets and long lists of patents and successful products. And that would seem appropriate: today.
In the future, however, R&D success will not be enough. The future belongs to those who innovate w온라인카지노 처벌h ingenu온라인카지노 처벌y.
To remain on top, today's global leaders will need to borrow a page from Tata, Embraer and other challengers. They'll have to become faster, smarter and more adaptable -- in many cases more like they were in years past when they too were young, aggressive, creative, fast and didn't know what they couldn't do: So they did 온라인카지노 처벌.
Tata is not the first. And 온라인카지노 처벌 won't be the last.
Harold L. Sirkin is a Chicago-based senior partner of The Boston Consulting Group (BCG) and global leader of 온라인카지노 처벌s Operations practice. His next book, "Global온라인카지노 처벌y: Competing w온라인카지노 처벌h Everyone from Everywhere for Everything," will be published in June by Business Plus.
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