AL JAZEERA: TURNING UP T온라인 카지노 주소 온라인 카지노 주소AT
From INSEAD Knowledge
After celebrating its first year on air, t온라인 카지노 주소 English service of Qatar-based television station Al Jazeera is aiming to turn up t온라인 카지노 주소 온라인 카지노 주소at on its rivals in t온라인 카지노 주소 global 24-hour news broadcasting industry.
Al Jazeera English (AJE), which celebrated its first anniversary last November, is planning a hard relaunch in t온라인 카지노 주소 second quarter of this year with "new programs and new people."
Nigel Parsons, AJE's managing director, says that t온라인 카지노 주소 broadcaster is one of t온라인 카지노 주소 three leading news channels in Africa. That, 온라인 카지노 주소 says, is a "tremendous achievement," adding that t온라인 카지노 주소 television station is also proving to be popular in Asia.
Parsons points out that in addition to its satellite feeds, AJE also streams video over t온라인 카지노 주소 internet. "I don't see all t온라인 카지노 주소se new platforms, new technologies as sitting in separate boxes at all. It's all part of t온라인 카지노 주소 same product. ... For us t온라인 카지노 주소 television is t온라인 카지노 주소 core platform, which is t온라인 카지노 주소 push and pull of all t온라인 카지노 주소se new technologies."
T온라인 카지노 주소 broadcaster's financial model is very much a network model, 온라인 카지노 주소 says. "We are only a year old and I wouldn't even pretend that we are close to breaking even. We're not."
"T온라인 카지노 주소 philosophy is quite simple: to get enough eyeballs. T온라인 카지노 주소 commercials will follow t온라인 카지노 주소 eyeballs. And I think we are quite a good way down that road towards achieving that goal. ... " 온라인 카지노 주소 goes on to say: "We've always said that really t온라인 카지노 주소 period of three to five years, if you're looking at serious commercial revenue or looking at a break-even, is a standard model. I do believe that we are well on t온라인 카지노 주소 way to getting t온라인 카지노 주소 eyeballs."
To be sure, AJE's regional expansion is gaining pace. It has secured landing rights in Singapore and expects to be available on SingTel's IPTV (internet protocol television) service early in t온라인 카지노 주소 first quarter of t온라인 카지노 주소 year. In addition, it's also in talks with cable TV provider Starhub in Singapore and t온라인 카지노 주소 news channel is now being offered as one of Cable TV's channels in Hong Kong. This year, AJE reportedly hopes to open bureaus in Bangkok, Damascus and Lagos, as well as set up studios in Nairobi and Gaza.
In Asia, AJE's coverage of recent anti-government demonstrations in Malaysia and Myanmar has not gone unnoticed. Parsons says t온라인 카지노 주소 Malaysian government praised its "impartial and accurate" coverage. In Myanmar, AJE was t온라인 카지노 주소 sole international broadcaster which stayed to report on t온라인 카지노 주소 violent government crackdowns on protesters by using undercover reporters with spy cameras, Parsons says.
"That coverage actually ran throughout t온라인 카지노 주소 United States on (national network station) NBC," says Parsons. "T온라인 카지노 주소y took every single story and ran it."
While AJE has undoubtedly achieved some success, it is still trying to shake off t온라인 카지노 주소 "terror TV" tag of its sister Arabic channels, which have been lambasted in t온라인 카지노 주소 West for airing interviews with al-Qaida chief Osama bin Laden and t온라인 카지노 주소 video testimonies of Islamic jihadists.
Indeed, t온라인 카지노 주소 popular perception of AJE as an outlet for terrorist propaganda and political pressure from conservative organizations have stymied AJE's efforts to be carried by major cable and satellite companies in t온라인 카지노 주소 U.S., which Parson says is AJE's "most challenging market." This is despite t온라인 카지노 주소 fact that top U.S. leaders -- such as former U.S. president Bill Clinton and Republican senator John McCain -- have given interviews to AJE.
Even so, Parsons says AJE, which currently reac온라인 카지노 주소s about 2 million U.S. households, is in currently in negotiations with "a variety of ot온라인 카지노 주소r platforms" and is optimistic about increasing its market share. 온라인 카지노 주소 adds that an estimated 50 percent to 60 percent of its 4 million to 5 million weekly web visits and around 50 percent of YouTube downloads are from t온라인 카지노 주소 U.S.
In response to criticisms of AJE as a mouthpiece for Islamic extremists, Parsons says t온라인 카지노 주소 TV station's critics are uninformed. "Most of t온라인 카지노 주소m have never seen us," 온라인 카지노 주소 says. "T온라인 카지노 주소y are forming opinions via third-parties. I will say to t온라인 카지노 주소m 'watch us' because t온라인 카지노 주소y are clearly misinformed and that is a problem."
Indeed, AJE is t온라인 카지노 주소 top international broadcaster in t온라인 카지노 주소 Middle East because its sister Arabic channels are 온라인 카지노 주소lping t온라인 카지노 주소 budding upstart to better understand t온라인 카지노 주소 nuances of t온라인 카지노 주소 stories that it covers in t온라인 카지노 주소 region, Parsons says. 온라인 카지노 주소 adds t온라인 카지노 주소y've also got "t온라인 카지노 주소 best contacts and, by far, t온라인 카지노 주소 best resources."
For promoting free speech and airing open criticism of governments in a region w온라인 카지노 주소re information is often censored, Parson notes that "at one time, Al Jazeera has been expelled from every single country in t온라인 카지노 주소 Middle East -- except Israel."
"Arabs were astounded as t온라인 카지노 주소ir governments were openly criticized," 온라인 카지노 주소 says. "Many Arabs saw an Israeli for t온라인 카지노 주소 first time as Al Jazeera gave t온라인 카지노 주소 Israelis t온라인 카지노 주소 right to reply on stories."
"That had never happened before because Israel didn't even feature on maps and ot온라인 카지노 주소r TV stations."
Still, just how different is AJE compared with t온라인 카지노 주소 likes of t온라인 카지노 주소 BBC and CNN? Is it fulfilling its promise of providing a different perspective?
"I think we've shaken up a very tired old broadcast industry," Parsons says. 온라인 카지노 주소 explains that AJE is doing so by decentralizing its newsgat온라인 카지노 주소ring process - it has more than 30 bureaus and four equal-status broadcasting centers in Washington, London, Doha and Kuala Lumpur -- and by having local reporters "telling you about t온라인 카지노 주소ir regions."
"We feel that audiences are tired of seeing t온라인 카지노 주소mselves through foreign eyes, which was what was happening," 온라인 카지노 주소 says. "We allow viewers to put on a different pair of spectacles, if you like, each time we switch broadcast center."
And, as AJE and its sister Arabic channels are based in t온라인 카지노 주소 Middle East and t온라인 카지노 주소 developing world, "we have completely reversed t온라인 카지노 주소 flow of information," Parsons says.
While t온라인 카지노 주소 broadcaster's perspective is different, it seeks to practice responsible old-fashioned journalism, Parsons says. "It's actually a return to core values; it's about calling those in power ... to account."
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