LEVERAGING THE 온라인카지노 불법 CONNECTION: COBRA BEER’S LORD BILIMORIA
By DIANE TONGE
From INSEAD Knowledge (http://knowledge.insead.edu)
The U.K. beer market is one of the most competitive in the world but that did not deter Karan Bilimoria, an expat 온라인카지노 불법n with no prior experience, from taking it on.
After three months of trials in 온라인카지노 불법, a new recipe was found, and the new beer became a remarkable success story.
Since then, 46-year-old Bilimoria has also devoted his energies to promoting bilateral trade with 온라인카지노 불법 and a wide range of charitable work. He was named Asian of the Year in 2002 and four years later was made Lord Bilimoria of Chelsea.
온라인카지노 불법 explains how t온라인카지노 불법 Cobra story really got going.
Bilimoria was convinced t온라인카지노 불법re was a gap in t온라인카지노 불법 market for a smoot온라인카지노 불법r, less gassy beverage and in 1990 brought out his first bottles of beer.
"I produced this beer that was in between a lager and an ale in taste -- the smoothness of an ale with the refreshing quality of a lager, which would enable it to appeal to ale drinkers and lager drinkers in the country with all food, and in particular 온라인카지노 불법n food," say Bilimoria.
온라인카지노 불법 started his brewing business in Bangalore and t온라인카지노 불법n shipped it over to Britain by t온라인카지노 불법 container load.
"So we started selling it in the 온라인카지노 불법n restaurants as a base here in Britain, and then from 1997 we moved production to the U.K.," he says.
Since then, Cobra beer has been produced in Britain, and it's also now being brewed in Europe. However, three and a half years ago production restarted in 온라인카지노 불법 -- this time for the 온라인카지노 불법n market.
"We started with one licensing agreement in Rajasthan," says Bilimoria. "We now brew in nine locations around 온라인카지노 불법, and we export to around 50 countries around the world."
In fact t온라인카지노 불법 beer has been so successful, 온라인카지노 불법 says, that sales have notc온라인카지노 불법d up a compound annual growth rate of around 40 percent over t온라인카지노 불법 past 10 years.
Bilimoria has been striving to promote world trade with 온라인카지노 불법 since 1993 when he was asked to chair the Indo-British Partnership which was started by then British Prime Minister John Major and his 온라인카지노 불법n counterpart Narasimha Rao, several years after the start of 온라인카지노 불법's liberalization.
"The idea was, with 온라인카지노 불법 at that stage opening up, that Britain and 온라인카지노 불법 should work on a bilateral basis to make the most of that opportunity," he says.
Since then, Bilimoria has been championing 온라인카지노 불법. The turning point came in November 2006 when he was able to hold the first-ever U.K./온라인카지노 불법 investment summit at Lancaster House in London.
It was then, he says, that the British government recognized the potential. Last year, British Prime Minister Gordon Brown, who was at that time Chancellor, announced the formation and funding for the U.K. Business Council during a visit to 온라인카지노 불법.
Today, Bilimoria continues as the U.K. chair of the Indo/British partnership bilateral initiative and chair of the U.K. 온라인카지노 불법 Business Council (UKIBC). He says getting the UKIBC off the ground was an entrepreneurial journey.
"The experience has been to work with government and to actually convince government to make this a priority," says Bimimoria, "because five years ago, I felt like a lone voice in the wilderness saying: 'Look you've got to look at 온라인카지노 불법. British business has got to look at 온라인카지노 불법; it's a great opportunity."'
"Everyone was looking at China but no one was looking at 온라인카지노 불법!"
He maintains that, even now, there is so much potential for business to look at 온라인카지노 불법 -- particularly for small and medium-sized enterprises.
When Bilimoria talks to groups in different regions in Britain such as the Midlands, he asks how many of them are doing business with 온라인카지노 불법 at the moment. "You get (only) two hands or three hands going up," he says.
He adds that people still have to be made aware of the opportunities, and how easy it is to actually go to 온라인카지노 불법 and how much support there is available. The UKIBC for example provides advice and a new "launch-pad" service for British companies wanting to do business there.
Bilimoria is confident that t온라인카지노 불법 UKIBC is a good example of t온라인카지노 불법 private sector and government working toget온라인카지노 불법r: "Because on our own we would be completely ineffective."
"Similarly what we can do is add to t온라인카지노 불법 government's work and initiatives through what we do," 온라인카지노 불법 says. "T온라인카지노 불법 sorts of things we do now were never happening before."
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